

Time & Location
Sep 25, 2024, 6:30 p.m. – 8:00 p.m.
As Above Shop, 2505 17 Ave SW 217 (Second Floor, Calgary, AB T3E 7V3, Canada
About the event
A brand is the personification of your business and, often, the first impression you give to potential clients and customers. What does your brand say about you? Is it well-defined? Is it consistent? Is it authentic?
During this workshop, we will review these questions, uncover and define your brand persona, and learn how to develop and implement brand standards that showcase your business in its most genuine expression.
Whether you are creating your brand from scratch or already have an existing brand in place, you can benefit from the concepts, strategy, and structure we will explore together!
What to bring:
A notebook and pen
A laptop, tablet, or smartphone (laptop is ideal)